Search By Topic


Lars Jacob Tynes Pedersen

Associate Professor

Lars Jacob Tynes Pedersen is Associate Professor and Head of the Centre for Ethics and Economics at NHH Norwegian of Economics. He holds a PhD degree from NHH Norwegian School of Economics. He does research in two main areas: (1) The design and innovation of sustainable business models, and (2) natural field experiments on economic decision making, with a particular emphasis on socially and/or environmentally behaviors. Pedersen is an active public speaker and strategic advisor for business organizations and other institutions. Read more about him at: